In the endless stream of skincare tips on TikTok—serums, peels, 10-step routines—one creator is going viral for doing… absolutely nothing.
Tia Zakher, a 22-year-old TikToker with over 125,000 followers, has stirred up intense curiosity (and controversy) for her radically minimalist approach to skincare. Her routine? No washing. No products. No exfoliating. Not even touching her face.
It might sound like a joke in a world obsessed with beauty regimens, but for Zakher, it’s serious—and personal.
From Overdoing It to Doing Nothing
Tia’s skincare journey has been anything but simple. Before going viral, she spent years trying every method she could to manage her acne:
Topical treatments
Exfoliants
Chemical peels
Microneedling
Nothing brought lasting relief.
Then, on March 14, she made a quiet, radical decision: to stop touching or treating her face entirely. That meant no washing, no picking, no interfering—just letting her skin exist.
At first, she kept this decision to herself. But within weeks, followers began noticing changes in her appearance—discoloration, dryness, and a scaly texture. By April, questions flooded in.
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