What the Circular Dent Is For

Why Milk Jugs Have a Circular Dent — And Why It Matters More Than You Think

Most people don’t think twice about the small dent on the side of a plastic milk jug. But that simple indentation serves a surprising number of important purposes — from structural support to cost savings and even environmental benefits.

A Quick Look: What’s the Dent For?
That circular dent isn’t decorative or accidental. It’s a purposeful design element that helps the jug:

Absorb pressure during temperature changes
Stay structurally strong during stacking and transport
Use less plastic without compromising strength
Reduce spills and damage when dropped
Collapse more easily for recycling
A Brief History of the Design
Decades ago, milk came in heavy, breakable glass bottles. When the industry moved to plastic jugs in the mid-20th century, designers needed a solution that was lighter, cheaper, and tougher.
The circular dent became part of that evolution — helping jugs withstand modern shipping and

Structural Strength and Pressure Control
As milk fills the jug, it creates outward pressure. The dent works like a pressure valve. It flexes slightly when needed, keeping the jug from cracking or deforming.
This is crucial during transport, especially when temperatures fluctuate or when jugs are stacked.


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