How the transgender controversy affected Planet Fitness’ stock price?

Planet Fitness—a gym chain known for promoting a “Judgment Free Zone”—found itself at the center of controversy over its inclusive locker room policies. A video that went viral on social media triggered intense discussions about privacy, gender identity, and corporate responsibility.

The fallout included public backlash and a reported dip in Planet Fitness’s stock price, reigniting an ongoing national conversation about inclusivity and policy enforcement in public spaces.

What Sparked the Controversy?


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